ABOUT THE BOOK

Hal has lived the American dream. A self-employed entrepreneur, he worked hard throughout his career to build a stable, successful life. He raised a family, saved well, and made sure that he prepared for retirement. But now that retirement has come . . . there’s something missing. Why isn’t “gone fishin’” all it’s cracked up to be? Hal joins Richard, a new friend equally concerned about creating meaning and security in retirement. Together, they explore a new way of planning for the future that incorporates not just finances, but also personal goals and values. Although they are in different life stages and have different family and financial backgrounds, the two of them discover together the keys to creating a stable, fulfilling future. You’ll learn from their story:

  • The time to retire isn’t marked just by a dollar figure

  • You’re retiring “to” and not “from” something

  • Targeted saving helps you work towards your goals

  • You can provide for your heirs in different ways, equitably

The book launches October 17, 2025, and will be delivered by the end of October.

A book titled "Fish Don't Clap" with a cover photo of a boat on a calm lake surrounded by mountains and trees, with the subtitle "Planning for a Purposeful Retirement" and the author Brad Connors.

A FRESH TAKE ON RETIREMENT PLANNING

Are you approaching retirement or already retired, and wondering if there’s more to life than just “gone fishin’”?

Discover a better way to plan your future with Fish Don’t Clap, the eye-opening book that’s transforming the way people think about retirement. This compelling story follows Hal, a self-made entrepreneur, and Richard, his thoughtful new friend, as they navigate not only financial decisions but also the deeper purpose behind this next phase of life.

A book titled 'Fish Don't Clap' about planning for a purposeful retirement, placed on a light-colored desk surrounded by a black pencil holder with black pencils, a white keyboard, a black notebook, a black pen, and a tan notebook.

Why You’ll Want This Book on Your Shelf:

  • Learn why retirement isn’t just about reaching a savings goal

  • Discover how to retire to something meaningful—not just from your career

  • Explore new ways to define financial freedom and personal legacy

  • Understand how to plan with both values and dollars in mind

Whether you’re years away from retirement or already living it, Fish Don’t Clap offers practical wisdom and inspiring insight into building a stable, fulfilling future.

A computer monitor displays an advertisement for a free webinar titled 'Retirement Checklist' featuring an elderly couple riding bikes outdoors. On the desk beside the monitor is a book titled 'Fish Don't Clap' by Brad Connors and other office items.

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